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Webinars

Webinar Details
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Developing Effective Email Marketing: 5 Solutions to Grow Your Revenue
July 28, 2009, 2:00pm Eastern
Duration: 1 hr.
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Panelist: Sean Busha, Relidy.com
Panelist: Kevin Hourihan, Cyber Home Networks

Online newsletters are effective tools in communicating new services and offers to past clients and future customers. Sadly, very few custom integrators regularly do them. Why? In the past, it was expensive and time-consuming to write, design, print and mail your own email newsletter. It was even more difficult to find solid customer lists. Plus, who on your staff has the time to devote to this?

Meanwhile, integrators who already provide regular communication with clients often miss the mark with poor impersonal writing, vague messages that try to cover every possible client, no offers, bad design and terrible prospect lists.

But it’s a whole new world in customer communication with the advent of new email marketing techniques that allow you to individualize the message for each customer. Today, integrators can create targeted, less-expensive and more-effective email newsletters for builders, homeowners, interior designers, architects and commercial prospects.

View This Webinar to Learn:

  • The basic editorial elements of a good email newsletter, from writing to photos, and how to get started
  • Where to get the best prospect lists and how to develop your own solid lists
  • How to develop targeted campaigns for each distinct type of audience vs. shotgun-style marketing
  • The total costs and manpower resource requirements to do a good email newsletter
  • How to make a good call-to-action offer in a newsletter and how to track the response

Attendees Will Receive:

  • 30 minutes of free consultation with Relidy
  • A free analysis by Relidy of your existing email newsletter
  • Price: $99 to view, or FREE for CEProVIPs

CEProVIP & CE Pro PLUS members may simply log in to register for free access to this webinar. CEProVIPs who require login information for the upgraded CE Pro PLUS content and complimentary webinar access should contact Ellen Cotton at ecotton@ehpub.com.

Learn more about this and other valuable benefits by visiting CEProVIP or CE Pro Plus today.

All Webinars
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REGISTER TODAY! Demystifying Power Conditioning: How To Successfully Sell This Profitable Technology
September 8, 2010, 2:00pm ET
Power filtering is vital to protecting home theater equipment, but the category is often undersold by custom electronics professionals. Indeed, the products tend to be treated as an add-on sale instead of a standard part of a home theater package. Every system sold without power protection is a system that is vulnerable, and it is a system in which the dealer has potentially left money on the table. Learn more or register today.

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Archived: Home Energy Management: A GreenTech Crash Course
Wednesday, August 25, 2010, 2:00pm ET
The smart grid, environmental concerns and rising energy prices are creating a growing market for home energy management systems. Discover how you can profit from this emerging market and add a long-term revenue stream to your existing business. Also learn what the smart grid means to you and how to talk energy efficiency with your clients. Learn more or register today.

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Archived: New Opportu­nities to Expand Your Lighting Control Business
Wednesday, August 18, 2010, 2:00pm ET
Residential lighting control has become a staple for many integration companies, but the market opportunities are much broader than just single-family residences. Likewise, the business model for installing lighting control in existing homes and light commercial spaces has never been more attractive. Join CE Pro for this free one-hour Webinar that will delve into unique niches that can expand your lighting control business. Learn more or register today.

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Archived: Streaming Profits: How to Make Money on Digital Content
Wednesday, July 28, 2010, 2:00pm ET
Integrators who don't "believe" in streaming media and TV-based apps may be missing important new opportunities for both ordinary and super-discriminating customers. Attend this webinar and discover how to reach new customers, sell more products, and provide better services with digital content. Learn more or register today.

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Archived: Strategies to Reach Existing Homeowners and Succeed in the Retrofit Market
Wednesday, July 21, 2010, 2:00pm ET
Even when homebuilding was thriving, the retrofit market was always 100X larger than the new-construction business. Fewer than 1 million homes are built each year, but there are more than 100 million households already in existence. Many integrators struggle with how to find and communicate with existing homeowners - and once they get the contract, installation obstacles arise that must be overcome to earn a profit. So how do you succeed in the retrofit market? Learn more or register today.

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Archived: Digital Signage: Strategies for Succeeding in this New Growth Market
June 29, 2010, 2:00pm ET
Attend this webinar to learn about this new market opportunity, digital signage. You’ll hear from integrators who have transitioned into making digital signage a significant part of their businesses. They’ll explain how to break into the market, the equipment they install, the level of service required to earn recurring revenue, and how to develop a successful payment structure. Learn more or register today.

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Archived: Getting Started in Security & Monitoring – A Blueprint for Successful Recurring Revenue
May 12, 2010, 2:00PM EST
Don’t miss this highly informative how-to session that can help you create a smart plan to position your custom integration company for long term success in the recurring revenue world of residential and commercial security. Learn more or register today.

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Archived: Social Networking Made Easy! The New Tools of Web Marketing
New Date! April 27, 2010, 2PM Eastern
More than 350 million people already use social media networks. Though some CE pro’s have figured out how to use these new web marketing tools to promote their services to a wide range of potential clients and networking referral partners, many more don’t really understand how to use social networking media to get results. Join us for an informative discussion on the benefits and pitfalls of using Social Media and Web Marketing Tools to promote your CE business Learn more or register today.

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Archived: Everything You Need to Know About 3D
Wednesday, March 31, 2010, 2:00 EST
Have you developed your 3D installation and sales strategies yet? This important Webinar will help guide you as we review 3D technologies, flat panels vs. projectors, content plans, manufacturer product rollouts, accessory sales, dealer margins and more. Learn more or register today.

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Archived: Turning Great Rooms into Great Sales
February 25, 2010, 2PM Eastern
Great rooms now regularly include more than just the ubiquitous flat panel TV - and many integrators leave money on the table by not expanding their proposals to include more than just hanging-and-banging a plasma or LCD. Learn how to make great room designs and installations your cash cows. Learn more or register today.


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